When an entrepreneur gets frustrated that investors or other market influencers don’t understand their project or don’t see the potential for it in the market, they tend to blame the other party for not ‘getting’ it. I see this all the time and I call it the Value Proposition Black Hole. The entrepreneur may have a great concept or actual product ready for market, but they have not figured out how to explain its value to the market and therefore to their audience.
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