Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.   

How do you create brand loyalty?  

How do you interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds? 

Siena calls it the 3 Second Decision. 

Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers’ consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty.  Siena and Karen dig into the market adoption of meat alternatives and the evolution of the ‘women’ personal care market. 

Siena is the Director of Brand Strategy and Associate Partner at  Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics.  Siena’s educational and professional journey brought her to Smashbrand where her main interest is in Behavioral Economics and her passion is identifying quantifiable ways to predict human behavior.  Smashbrand does this very well.  http://smashbrand.com

Karen Rands, is the leader of the Compassionate Capitalist Movement and author of the Best Seller, Inside Secrets to Angel Investing.  She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Visit http://KUGARAND.com to learn how to hire her firm to identify the red flags of deal before you invest or try to raise capital.

Become a patron and promote your company, visit http://karenrands.co

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Watch on YOUTUBE: https://youtu.be/7CRmTE0BSVo