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April 12, 2022  |  By Karen Rands In Podcasts
Magic, Logic, & Consumer Insight Will Make Your Brand a Best Seller
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  • Magic, Logic, & Consumer Insight Will Make Your Brand a Best Seller
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Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.   

How do you create brand loyalty?  

How do you interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds? 

Siena calls it the 3 Second Decision. 

Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers' consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty.  Siena and Karen dig into the market adoption of meat alternatives and the evolution of the 'women' personal care market. 

Siena is the Director of Brand Strategy and Associate Partner at  Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics.  Siena’s educational and professional journey brought her to Smashbrand where her main interest is in Behavioral Economics and her passion is identifying quantifiable ways to predict human behavior.  Smashbrand does this very well.  http://smashbrand.com

Karen Rands, is the leader of the Compassionate Capitalist Movement and author of the Best Seller, Inside Secrets to Angel Investing.  She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Visit http://KUGARAND.com to learn how to hire her firm to identify the red flags of deal before you invest or try to raise capital.

Become a patron and promote your company, visit http://karenrands.co

Subscribe to this podcast on your favorite platform and share with friends please. 

Watch on YOUTUBE: https://youtu.be/7CRmTE0BSVo

behavioral science brand brand loyalty consumer package good cpg

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Podcast Reviews

  • Great show!
    April 14, 2021 by maxmillsaps from United States

    The host is great. Definitely knows what she's doing. Invites the right guests and asks the right questions. I love this show!

  • Excellent Show!
    April 14, 2021 by LK_Jensen from United States

    Great host, great insights and great topics. I cannot recommend this show enough!

  • Great!
    April 13, 2021 by tommye w-c from United States

    Incredible content. Karen is a passionate host and is very knowledgeable.

  • Amazing insights!
    April 13, 2021 by Joshill:) from United States

    Thanks for this practical show, what a great production for investors! Love the host and guests :)

  • A must-listen
    February 11, 2021 by Mark Colgan from United States

    The perspectives Karen and her guests offer on this podcast are incredible. I highly recommend this show. Thanks Karen!

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