In this episode (which is previously recorded from 2017) Karen Rands interviews Geo Ropert of Ropert & Partners in this Video-Cast to discuss how CEOs and CMOs of growing small businesses can effectively use public relations to grow their brand, gain credibility and trust with their target customers, and become an authority in their industry. They answer the questions: How is PR different from Marketing? & How does a social media campaign fit into a PR Strategy? Karen also applies Geo's tips to the release of books to have the greatest impact on the market like with her Inside Secrets to Angel Investing.
Geo Ropert's company is Ropert and Partners (a nationally recognized credit and public relations firm). To learn more about Ropert go to ropertandpartners.com
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To Learn more about Karen and how she helps entrepreneurs and investors implement strategies to intersect their corporate growth with their access to capital to achieve their goals go to http://karenrands.co To grab your copy of her best selling book go to: http://bit.ly/AngelInsideSecrets