Karen Rands, host of the Compassionate Capitalist Podcast Radio show, is joined by Paul D’Souza to explore the challenges businesses of all sizes face when growing their revenue year after year.  Listen to this conversation from two strategic entrepreneur advisors about how we to  increase your market impact and revenue.

Paul published a book titled “The Market Has Changed – Have You?“ to address the changes in how customers buy today; which requires people to sell differently.  Relationship and Trust is key, but how do you create that when sales are rarely done face to face any more.   It is easy to have expenses creep up in the ever pursuit of new prospects, without people knowing if they are effective in their conversion of those prospects or even if they have made it into the sales funnel.  The original idea of a sales funnel almose seems archiac in the new world of social media this and SEO that.  Over the past 25 years Paul has consulted, spoken to and mentored people; helping them increase revenue and profits in a sustainable manner. The most effective strategies have always included elements that improve a company’s sales strategy and effectivenvess in customer acquisition and conversion.  Connect with Paul at:  https://www.linkedin.com/in/pauldsouza/

Karen has worked with dozens of companies on their go to market strategy and incorporates a national brand awareness campaign into her investor relations campaigns for her clients.  With her best selling book, Inside Secrets to Angel Investing, Karen has become a nationally recognized authority on Angel Investing as an employee retention strategy and economic development strategy.   Learn more about Karen and the services she offers at http://karenrands.co