Colin McIntosh, Founder and CEO of Sheets & Giggles, joins Karen Rands on the Compassionate Capitalist Podcast show to share his journey to identify a way to address a cause he was passionate about with a clear material need in the market, make a profit each step of the way as the company scaled and have some fun doing it.
S&G is a luxury brand in the $12B US Bedding space that offers a sustainable alternative with eucalyptus bedding. Softer and more breathable for body temperature fluctuations, eucalyptus derived bedding uses up to 96% less water to make than cotton, and requires no insecticides or pesticides to grow and harvest. S&G validated their market with a successful Indiegogo reward crowdfunding campaign raising $284,000 in 2018 and went on to raise nearly $2M in venture capital, leading to a record $1M in revenue in its first 12 months of sales.
This is a case study in an entrepreneur journey to use crowd funding to validate a market, get to market, attract venture capital, and scale to $1M in sales the first year and a story that you will want to hear.
Learn more about Sheets & Giggles at http://sheetsgiggles.com Listeners get a discount on a purchase with the discount code Karen Rands.
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You can learn more about the services Karen offers entrepreneurs and investors, and get a free excerpt "12 Inside Secrets" from her best selling book "Inside Secrets to Angel Investing" at http://karenrands.co under the Resources tab