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Magic, Logic, & Consumer Insight Will Make Your Brand a Best Seller
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Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.    How do you create brand loyalty?   How do you interest in a new product or brand so that your target consumer knows what the…
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Creating and Maintaining Brand Integrity in the Digital Age with Kyle Duford
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Kyle Duford, The Brand Leader, joins Karen Rands, The Compassionate Capitalist Movement Leader, to discuss branding and how it connects with customers to be an authentic expression of the corporate culture and vision. They kick off their discussion by defining what a brand is and the role it plays in attracting customers, and then how…
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Business Corporate Culture is their Brand, the Logo is Not, with Robert Manasier
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A business brand is more than a logo or slogan, it is the full corporate culture of how they conduct business with their customers and partners, and their role in the community.  Robert Manasier joins Karen Rands to discuss the difference and the dispel confusion over a business 'brand'.   Key take aways: Don't raise money…