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UPDATED Creating and Maintaining Brand Integrity in the Digital Age with Kyle Duford

Kyle Duford, The Brand Leader, joins Karen Rands, The Compassionate Capitalist Movement Leader, to discuss branding and how it connects with customers to be an authentic expression of the corporate culture and vision. They kick off their discussion by defining what a brand is and the role it plays in attracting customers, and then how

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UPDATED Compassionate Capitalist Show: Creating & Preserving Corporate Culture

Listen to this lively conversation with Compassionate Capitalist Show Host, Karen Rands &  Industry Expert, Brett Putter talking about Creating & Preserving Corporate Culture in the New Normal of Remote Working. Working remote and virtual teams have become the new normal.   How do you create and maintain a corporate culture and do you actually need one? 

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ERROR Business Corporate Culture is their Brand, the Logo is Not, with Robert Manasier
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A business brand is more than a logo or slogan, it is the full corporate culture of how they conduct business with their customers and partners, and their role in the community.  Robert Manasier joins Karen Rands to discuss the difference and the dispel confusion over a business 'brand'. Key take aways: Don't raise money…
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Finding the Right Message to Attract Customers & Investors
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On this segment of the Compassionate Capitalist Podcast show, Karen Rands and Jim Karrh explore the value of creating an on-point message that will attract investors, increase customer loyalty, and empower your team and community to invoke the power of positive Word of Mouth messaging. Your corporate message isn't your mission statement or your corporate values…
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SCALE – A Balancing Act of Growth, Innovation, Culture, & Process
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There is an art to scaling a business.  Processes can grow your production to meet increased customer demand.  Often corporate cultures change over time. Maintaining an entrepreneur mindsight so your employees continue to seek improvement and innovate so your company is better equiped to handle disruption from competition and recognize new opportunities to pursue.  Companies that sustain…